Our Team
Lab Director
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Emily Balcetis, PhD
Over the last 20 years, Emily has become one of the most sought-after voices on motivation science, researching the factors that contribute to differences in judgments and behaviors among individuals. She delivers lectures, offers training and keynoting hundreds of programs and events at secondary schools, colleges, universities, community organizations, and corporations on the social, cognitive, and motivational mechanisms that lead impact obstacles and successes as people pursue their goals. She is also a frequent commentator on media, blogs, and podcasts, delivering a voice filled with knowledge and respect for the varied challenges people face.
Provost's Postdoctoral Fellow
Jordan S. Daley, PhD
Jordan received his PhD in social psychology from Northwestern University, where he was a member of the Social Cognition Lab. Jordan joins the SPAM Lab as a provost's postdoctoral fellow as of fall 2023. He studies biases related to and at the intersection of social cognition, social attitudes, person-person, and intergroup relations. He uses innovative methods to go beyond the identification of bias to reveal the constructs that relate to and the mechanisms that drive psychological biases that are relevant to real-world, lived experience. In his free time, Jordan spends a lot of time following sports, listening to the latest music, and hanging out with his friends, family, and dog.

Graduate Students
Nallely De La Rosa
PhD Candidate
Nallely De La Rosa is a third-year Ph.D. student in the Social Psychology Program at New York University. She broadly researches topics in social perception and motivation. More specifically, her current work examines how stereotypes and intra-minority dynamics shape belonging and leadership opportunities for people of color. Combining experimental methods, surveys, and computational text analysis, she aims to produce research that centers historically excluded communities, examining experiences across the lifespan from adolescence to adulthood. Explore Nallely's work and access her CV on her GitHub page.

Jenna is a doctoral candidate in the social psychology program at NYU. She received her B.S. in human development (Department of Psychology) from Cornell University. Jenna is interested in how we generate inferences about others’ intentions by observing their behavior, and how these inferences are biased by our motivations, expectations, social relationships, and obligations. She is interested in how these inferences translate to judgment and action in domains including law, social justice, decision theory, and organizational behavior. In her spare time, you might find Jenna figure skating at an ice rink, watching stand-up at a comedy club, or searching for the best cannoli in NYC.
Jenna Landy
PhD Candidate

Graduate Students
Ma Xiao
PhD Candidate
Ma Xiao (Ma-sh-iao) is a third-year doctoral student in the social psychology program at NYU. In 2019 received his BA in psychology and statistics from Carleton College in Minnesota. After graduation, he conducted clinical research as a post-graduate associate at Yale Psychiatry, OCD Research Clinic. His research interests focus on how factors affecting motivation and self-control processes across construal levels. He also wants to investigate motivational research in interpersonal settings to help facilitate growth and bridge performance gaps in minority students. For example, what factors change perception of “leaders” and “the successful” in minority students?

Graduate Students
Sherry Xiong
PhD Candidate

Graduate Students
Graduate Students
Graduate Students
Graduate Students
Andrea Zavala
Masters Student

Graduate Students
Lab Alumni
Abby Bisi, Engagement Manager at Prophet
David Bosch, Clinical Assistant Professor of Psychology, MA Program Coordinator at New York University
Stephanie Cardenas, Assistant Professor at Williams College
Shana Cole, Assistant Professor at Rutgers University
Jennifer Elek, Principal Court Research Associate at the National Center for State Courts
Yael Granot, Assistant Professor at Smith College
Corey Guenther, Associate Professor at Creighton University
Erin Hennes, Assistant Professor at University of Missouri
Clint Irvin, Data Scientist at Synovus
Kristyn Jones, UX Researcher at WhatsApp
David Kalkstein, Postdoctoral Fellow at Stanford
Madelaine Krehm, UX Researcher at Google
Amy Krosch, Assistant Professor at Cornell University
Jeff Kukucka, Associate Professor at Townson University
Usman Liaquat, Post-Doctoral Fellow at Cornell University
Saaid Mendoza, Associate Professor at Providence College
Jennie Qu-Lee, Quantitative User Experience Researcher at Google
Soyon Rim, Associate Professor at William Paterson College
Jojanneke van der Toorn, Professor at Leiden University
Website Design
Genna Goins
Armon Dadvand
Rebekah Zhang, SPAM Lab Logo Design































