When it comes to setting and meeting goals, we may see—quite literally—our plans, our progress, and our potential in the wrong ways. We perceive ourselves as being closer to or further from the end than we may actually be depending on our frame of reference. We handicap ourselves by looking too often at the big picture and at other times too long at the fine detail. But as award-winning social psychologist Emily Balcetis explains, there is great power in these misperceptions. We can learn to leverage perceptual illusions if we know when and how to use them to our advantage.
CLEARER CLOSER BETTER
How Successful People See the World
Clearer Closer Better in the Media
Drawing on her own rigorous research and cutting-edge discoveries in vision science, cognitive research, and motivational psychology, Balcetis offers unique accounts of the perceptual habits, routines, and practices that successful people use to set and meet their ambitions. Through case studies of entrepreneurs, athletes, artists, and celebrities—as well as her own colorful experience of trying to set and reach a goal—she brings to life four powerful yet largely untapped visual tactics that can be applied according to the situation.
A mind-blowing and original tour of perception, Clearer, Closer, Better will help you see the possibilities in what you can’t see now. Inspiring, motivating, and always entertaining, it demonstrates that if we take advantage of our visual experiences, they can lead us to live happier, healthier, and more productive lives every day.
Listen as author Emily Balcetis reads an excerpt from her book.